Generative Engine Optimization (GEO) Company & Research

Bridging Academic AI Research & SME Search Visibility

Founded by HKUST PhD and CityU Information Management leadership, NovaGEO is pioneering Generative Engine Optimization (GEO) infrastructure to empower Hong Kong & Greater Bay Area businesses in the era of AI answers.

Explore Our Research Platform Prototype
HKUST PhD Computer Science Research
CityU Information Management Leadership
HKSTP Startup Ecosystem Connection
NovaGEO Company & Team Hero Banner
Our Purpose & Mission

Who We Are & The Vision

We are an AI research-driven company dedicated to solving the zero-click invisibility crisis for Hong Kong and regional SMEs.

The Zero-Click Crisis & Our Purpose

In the traditional search era, businesses generated leads through links and web traffic. Today, Generative AI engines like Perplexity, Google AI Overviews, and ChatGPT synthesize direct answers for users — resulting in a 'Zero-Click Exit' where uncited businesses become completely invisible.

Most Hong Kong SMEs are optimized for traditional link building, leaving them vulnerable as AI search transforms customer discovery. NovaGEO was formed to bridge this technological gap, turning company websites into machine-readable knowledge graphs that AI models understand and cite as primary authorities.

R&D Breakthroughs

Academic & R&D Foundation

Our work builds upon rigorous mathematical modeling and computational research in advanced AI, natural language processing, and neural networks.

CURRENT STATUS: Conceptual Architecture Complete

Core Scoring Algorithm Framework

Quantifies latent space matching and citation probability across large language models, giving businesses a predictable benchmark for AI search exposure.

Bilingual Vector Space Alignment

Specialized semantic mapping methodology designed specifically for Hong Kong Traditional Chinese, local Cantonese terminology, and English cross-lingual search context.

Quantifying E-E-A-T Signals

Translating Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) into structured machine-verifiable data schemas.

Explore Our Software Visual Prototype

Want to see how our envisioned SaaS infrastructure will look and function? Launch our interactive platform prototype demo.

Launch Platform Prototype
Founders & Leadership

Founding Leadership Team

A synergistic team combining PhD-level research from HKUST with information management and business execution from CityU.

Project Execution Plan

12-Month Strategic Roadmap & Schedule

Our phased project schedule spanning Business Development, Technology R&D, and Financial Planning.

Q1: Market Research & Core Development

Business Development

University market research collaboration, HKSTP company networking, SME interviews & problem validation.

Technology R&D

UI/UX design, MVP crawler development, API integration & audit algorithm calibration.

Finance & Operations

Company setup, bank account opening, incubation preparation.

Long-Term Innovation

Future R&D Horizon (Beyond Ideation)

Long-term innovation initiatives advancing the state of Generative Engine Optimization.

Multi-Modal GEO

Extending citation optimization to AI vision, video, and audio synthesis models.

Defensive GEO & Anti-Hallucination

Building real-time fact-checking shields to protect brand reputation against AI search hallucinations.

Vertical Knowledge Graphs

Domain-specific schema models for FinTech, Healthcare, Supply Chain, and Legal sectors.

Ecosystem CMS Plugins

One-click GEO integration plugins for popular CMS platforms like WordPress and Webflow.